70% of the total population still lives in villages and around 20% in the tier III and IV cities of India. In a way, almost 90% of India is rural. Despite 71% of the country being predominantly rural, the proportion of doctors and nurses in rural areas are 34% and 33% respectively, as informed by the government to the Parliament. While over 38% of all bank branches are concentrated in urban areas, nearly 34% are in the rural areas, with the remaining in the semi urban areas.
According to a survey report on health insurance coverage in Rural India, only 14% of the rural population is insured whereas 19% of the urban population is insured. This shows a large scope for health and life insurance industry in Rural India. In a Gaon Connection Survey, every third person living in rural India (36%) prefers going to a private doctor. This clearly indicates a rise in the paying capacity of Rural India.
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