Rural Advertising is more of an education than advertising. Its main objective is to improve people's lifestyle with new ideas and technologies.
The surge in aspirations, income, and the resources, in multiple ways, clearly indicates the rise of Rural India. Marketers need to understand and focus on this part of India in a different way. India's colossal rural market is an attractive proposition, but needs adequate carefulness while planning and implementing marketing campaigns. This book discusses the importance of India's rural market, its size, factors, and opportunities. It also highlights government policies and initiatives impacting the lives of the rural populace.
The second part of the book focuses on rural marketing strategies for products and services. With emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Important aspects such as pricing, communication, and effectiveness of advertising campaigns are also discussed. The book uncovers adaptation of new technologies, women empowerment, and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres, and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail.
The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part.
This book is useful to many sectors, including agrochemicals, FMCG, infrastructure, apparels, electrical and electronic devices, automobiles, and many more. It is a useful resource for current and aspiring rural marketing professionals.
The book summarises my views and insights from 20+ years of rural marketing experience. Hope this work is of interest and value to readers.
If anyone wants this book then they can buy it by clicking on this link:-https://www.amazon.in/gp/product/1649195699?pf_rd_r=HMYEVC40JKN816BGPFRN&pf_rd_p=649eac15-05ce-45c0-86ac-3e413b8ba3d4&fbclid=IwZXh0bgNhZW0CMTAAAR1-ZQZZ8goegIIzmTnv72bVzfcQkWE4plFxx17E72EWwBYtkcn0oHwEnbc_aem_4mGFu1pbfuc96Qe0NM2BPA
For more information about Fateh Rural, click on this link:-https://fatehrural.com/
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