Factors Influencing Rural Marketing
Rural marketing can be defined as fulfilling the aspirations of rural India, the aspirations of all classes, young and old, the educated, unskilled and the skilled, the women, farmers, labourers and every Indian residing in rural India. It fulfils their dreams, ambitions, and expectations from this country and the life they want. The influence of the cities, metros and foreign lands is entering their lives through TV and the internet. The girls are going to schools, colleges and universities. Women are becoming independent, running self-help groups, learning skills and holding strong and decisive positions in society. A lot of women sarpanches and corporate executives show the position is changing. The underprivileged society is rising with the power of skills and education, with the help of reservation and their hard work. The dream of social equality in India seems closer. With the rise in opportunities and financial support, MSME’s are popping up everywhere with new and old ideas; performing, struggling, creating jobs, fulfilling dreams and giving vision to the society. The growth in the service sector white collared jobs in rural India have given birth to another class. The growth is apparent from the retail chains entering rural India. Government focussing on agriculture and allied sectors is a clear indication that the growth story of India will be written on the rural pages.
Blog taken from Book " Rural Market Unleashed " available on Amazon.in