Rural Market Unleashed 2.0

Rural Market Unleashed 2.0 by Sarabjit S. Puri and Vivek Singh is a hands-on, field-tested guide to understanding and winning India’s rural markets. Drawing on decades of on-ground experience, thousands of campaigns, and face-to-face conversations across villages and small towns, the authors decode how rural consumers think, buy, and aspire.
This updated edition dives deep into the real drivers of demand beyond metros—rising aspirations, micro-entrepreneurship, changing consumption patterns, digital access, and last-mile distribution. It strips away myths and offers practical frameworks, case studies, and playbooks that businesses, marketers, policymakers, and students can apply immediately.
Inside you will find:
Field-proven strategies for rural product adoption, pricing, and positioning Operational approaches for distribution, dealer networks, and FMCG rollout Marketing and communication templates grounded in local culture and language Case studies across MSME, agri-inputs, retail, healthcare, and digital services Practical checklists for piloting, scaling, and measuring rural initiatives Whether you are a corporate leader planning rural expansion, an entrepreneur targeting Bharat, a policymaker designing inclusive growth programs, or a student of marketing and development, Rural Market Unleashed 2.0 gives you the actionable insights and empathy to engage rural India authentically and profitably.
Written in clear, no-nonsense language and packed with real stories from the field, this is not theory—it’s a practitioner’s manual for anyone who wants to turn rural opportunity into sustainable impact.
Read it to learn how to listen to the village, build trust, and unlock the next wave of India’s consumer story.

Multiple platform links to buy the book

Amazon

https://www.amazon.in/Rural-Market-Unleashed-Sarabjit-Singh/dp/8199596651?ref_=ast_author_dp&th=1&psc=1