FATEH RURAL LIMITED (formerly known as Fateh Rural Pvt Ltd. )

The Power of Tier 3 and 4 Cities - Gateway to $10 Trillion Economy

The Power of Tier 3 and Tier 4 Cities of India: Gateway to a $10 Trillion Economy by Sarabjit S. Puri and Kunal Awasthy explores the hidden strength of India’s smaller towns and villages.
It shows how Tier 3 and Tier 4 cities, often overshadowed by metros, are becoming vital engines of growth through rising aspirations, digital connectivity, improved infrastructure, and entrepreneurial energy.
Highlighting opportunities in MSMEs, Agriculture, Retail, Education, and E-Commerce, the book argues that India’s economic future lies beyond its metros. It provides policymakers, businesses, and investors a roadmap to unlock inclusive growth and achieve India’s $10 trillion economy dream.
Sarabjit S. Puri, Founder & Chairman of Fateh Rural Ltd., has over two decades of experience in rural marketing, leading campaigns for 100+ corporates across India.
Kunal Awasthy, an FMCG and retail expert with 26+ years’ global experience, is a consultant at Hamdard Foods, entrepreneur, and global trade advisor. Together, they bring deep insights into India’s growth beyond metros.

Multiple platform links to buy the book

Amazon

https://amzn.in/d/1ZCkoft

Rural Market Unleashed : Position Yourself in the Rural Market Effectively

Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed.

Multiple platform links to buy the book