FATEH RURAL LIMITED (formerly known as Fateh Rural Pvt Ltd. )

Global Roadmap for Indian Brands: Building $ Trillion Brands of India | Strategy, Policy, Startups, Global Expansion & Nation Branding

India stands today at the threshold of a historic transformation. What was once a nation known for its ancient wisdom, cultural depth, and spiritual resilience is now emerging as a decisive force shaping the global business, technology, and innovation landscape. Global Roadmap for Indian Brands arrives at a moment when the world is not only looking at India with admiration but with expectation.
This book is more than an academic compilation or a strategic manual. It is a visionary blueprint that traces India's journey from the Swadeshi movement to the digital age, from traditional crafts to cutting-edge AI, from local enterprises to multinational giants. It captures, with remarkable depth and clarity, the evolution of Brand India— an identity built on trust, creativity, diversity, and the indomitable spirit of its people.
What makes this work exceptional is its holistic perspective. It brings together history, policy, culture, technology, entrepreneurship, global diplomacy, and future-forward thinking to present a 360-degree roadmap for India's ascent as a global brand powerhouse. Each chapter provides insights rooted in research yet written with inspiring optimism, echoing the confidence of a new India ready to lead.
The authors illuminate how Indian brands—born from deep cultural capital, strengthened by digital ecosystems, and fueled by youthful ambition—are poised to redefine global standards in wellness, technology, manufacturing, sustainability, and creative industries.
As we move towards 2040: The Century of Indian Brands, this book serves as a guiding light for policymakers, entrepreneurs, innovators, investors, and students alike. It is a call to action for every Indian enterprise to think boldly, compete globally, and lead purposefully.
Global Roadmap for Indian Brands is not merely a book. It is a movement, a mission, and a milestone—contributing meaningfully to India’s global narrative.
Sarabjit S. Puri, Founder & Chairman of Fateh Rural Ltd., has over two decades of experience in rural marketing, leading campaigns for 100+ corporates across India.
Kunal Awasthy, an FMCG and retail expert with 26+ years’ global experience, is a consultant at Hamdard Foods, entrepreneur, and global trade advisor. Together, they bring deep insights into India’s growth beyond metros.

Multiple platform links to buy the book

Amazon

https://www.amazon.in/dp/B0GPBT1ZY2

Rural Market Unleashed 2.0

Rural Market Unleashed 2.0 by Sarabjit S. Puri and Vivek Singh is a hands-on, field-tested guide to understanding and winning India’s rural markets. Drawing on decades of on-ground experience, thousands of campaigns, and face-to-face conversations across villages and small towns, the authors decode how rural consumers think, buy, and aspire.
This updated edition dives deep into the real drivers of demand beyond metros—rising aspirations, micro-entrepreneurship, changing consumption patterns, digital access, and last-mile distribution. It strips away myths and offers practical frameworks, case studies, and playbooks that businesses, marketers, policymakers, and students can apply immediately.
Inside you will find:
Field-proven strategies for rural product adoption, pricing, and positioning Operational approaches for distribution, dealer networks, and FMCG rollout Marketing and communication templates grounded in local culture and language Case studies across MSME, agri-inputs, retail, healthcare, and digital services Practical checklists for piloting, scaling, and measuring rural initiatives Whether you are a corporate leader planning rural expansion, an entrepreneur targeting Bharat, a policymaker designing inclusive growth programs, or a student of marketing and development, Rural Market Unleashed 2.0 gives you the actionable insights and empathy to engage rural India authentically and profitably.
Written in clear, no-nonsense language and packed with real stories from the field, this is not theory—it’s a practitioner’s manual for anyone who wants to turn rural opportunity into sustainable impact.
Read it to learn how to listen to the village, build trust, and unlock the next wave of India’s consumer story.

Multiple platform links to buy the book

Amazon

https://www.amazon.in/Rural-Market-Unleashed-Sarabjit-Singh/dp/8199596651?ref_=ast_author_dp&th=1&psc=1

The Power of Tier 3 and 4 Cities - Gateway to $10 Trillion Economy

The Power of Tier 3 and Tier 4 Cities of India: Gateway to a $10 Trillion Economy by Sarabjit S. Puri and Kunal Awasthy explores the hidden strength of India’s smaller towns and villages.
It shows how Tier 3 and Tier 4 cities, often overshadowed by metros, are becoming vital engines of growth through rising aspirations, digital connectivity, improved infrastructure, and entrepreneurial energy.
Highlighting opportunities in MSMEs, Agriculture, Retail, Education, and E-Commerce, the book argues that India’s economic future lies beyond its metros. It provides policymakers, businesses, and investors a roadmap to unlock inclusive growth and achieve India’s $10 trillion economy dream.
Sarabjit S. Puri, Founder & Chairman of Fateh Rural Ltd., has over two decades of experience in rural marketing, leading campaigns for 100+ corporates across India.
Kunal Awasthy, an FMCG and retail expert with 26+ years’ global experience, is a consultant at Hamdard Foods, entrepreneur, and global trade advisor. Together, they bring deep insights into India’s growth beyond metros.

Multiple platform links to buy the book

Amazon

https://amzn.in/d/1ZCkoft

Rural Market Unleashed : Position Yourself in the Rural Market Effectively

Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed.

Multiple platform links to buy the book

Amazon

https://www.amazon.in/Rural-Market-Unleashed-Position-Effectively/dp/1649195699

Notionpress

https://notionpress.com/in/read/rural-market-unleashed/

Flipkart

https://www.flipkart.com/rural-market-unleashed/p/itm73fba30b4e3b4

Bookscape

https://bookscape.com/product-details/rural-market-unleashed-position-yourself-in-the-rural-market-effectively-9798895561362?srsltid=AfmBOop-pzD9VI8XE3mF9gl9HR-rKaA2oyVW4rJr0SRRnUDSYDbVvgkX

Kobo

https://www.kobo.com/ww/en/ebook/rural-market-unleashed?srsltid=AfmBOopKw8M-EIcQ1IBxaVWXZtG83NKhL2zdB7KebILVnTWAGUIR-thk

Wheelersbooks

https://wheelersbooks.com.au/product/Rural-Market-Unleashed-Position-Yourself-in-the-Rural-Market-Effectively-Sarabjit-Singh-Puri/9781649195692

Walmart

https://www.walmart.com/ip/Rural-Market-Unleashed-Position-Yourself-in-the-Rural-Market-Effectively-Paperback-9781649195692/372001452